About Us

We are experienced PR professionals passionate about getting our healthcare clients connected to the people who need their help.

We understand the nuances of healthcare and the media to maximize market awareness.

We engage in sound relationships with the media that result in news coverage.

We hold trusted relationships with physician leaders and other medical professionals to facilitate profitable partnerships.

Karyn Odway

CyanPoint Founder & PR Strategist

Karyn Odway is the principal of CyanPoint. She has more than 20 years of experience leading and managing PR strategies and tactics for hospital and health systems, medical device companies and health-related manufacturers. Additionally, she has nearly 15 years of experience anchoring and reporting the news – three of those years as a health reporter in Madison, Wisconsin.

Our VISION is to be well-connected to the healthcare industry and medical organizations as well as with the news media so valuable information is amplified.

Our MISSION is to uncover intriguing stories, pursue pointed publicity, and advance client expertise.

Our VALUES include integrity, excellence, and collaboration.

  • Integrity

    We are honest and trustworthy.

  • Excellence

    We strive to deliver exceptional service and results with each project engagement.

  • Collaboration

    We partner with clients in a collective effort to achieve common goals.

CyanPoint is the pinnacle of PR success.

“Your media relations expertise translated into stronger visibility, credibility and measurable impact, positioning the center as a trusted leader in specialized care.”

Catherine Gianaro

(former) Marketing & Public Relations Director
Chicago Center for Orthopedics

“Your passion shows through in all your work.”

Mary Anne Ehlert

Founder & President
Protected Tomorrows

“Karyn developed patient stories that resulted in powerful publicity. It’s helped us show people with Down syndrome living healthier and longer lives.”

Dr. Brian Chicoine

Medical Director
Advocate Medical Group, Adult Down Syndrome Center

“CyanPoint showed results in achieving media coverage, which is not easy to do in such a large market as Chicago. Karyn’s writing also is second-to-none.”

Ricardo Cazares

(former) Director of Marketing & Public Relations
Tenet Healthcare

“It was an absolute pleasure working and collaborating with you.”

Lesly Marban

President & Founder
Diberin Solutions

“Your ability to nurture industry relationships, your access to speaking and editorial opportunities, and your adeptness in advancing doctors’ expertise has led to excellent results.”

Maria Kellner

(former) Sr. Manager Clinical Services Marketing
North Shore University Health System
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