We understand the nuances of healthcare and the media to maximize market awareness.
We engage in sound relationships with the media that result in news coverage.
We hold trusted relationships with physician leaders and other medical professionals to facilitate profitable partnerships.
Karyn Odway is the principal of CyanPoint. She has more than 20 years of experience leading and managing PR strategies and tactics for hospital and health systems, medical device companies and health-related manufacturers. Additionally, she has nearly 15 years of experience anchoring and reporting the news – three of those years as a health reporter in Madison, Wisconsin.
Our MISSION is to uncover intriguing stories, pursue pointed publicity, and advance client expertise.
Our VALUES include integrity, excellence, and collaboration.
We are honest and trustworthy.
We strive to deliver exceptional service and results with each project engagement.
We partner with clients in a collective effort to achieve common goals.