About Us

We are experienced PR professionals passionate about getting our healthcare clients connected to the people who need their help.

We understand the nuances of healthcare and the media to maximize market awareness.

We engage in sound relationships with the media that result in news coverage.

We hold trusted relationships with physician leaders and other medical professionals to facilitate profitable partnerships.

Karyn Odway

CyanPoint Founder & PR Strategist

Karyn Odway is the principal of CyanPoint. She has more than 20 years of experience leading and managing PR strategies and tactics for hospital and health systems, medical device companies and health-related manufacturers. Additionally, she has nearly 15 years of experience anchoring and reporting the news – three of those years as a health reporter in Madison, Wisconsin.

Our VISION is to be well-connected to the healthcare industry and medical organizations as well as with the news media so valuable information is amplified.

Our MISSION is to uncover intriguing stories, pursue pointed publicity, and advance client expertise.

Our VALUES include integrity, excellence, and collaboration.

  • Integrity

    We are honest and trustworthy.

  • Excellence

    We strive to deliver exceptional service and results with each project engagement.

  • Collaboration

    We partner with clients in a collective effort to achieve common goals.

CyanPoint is the pinnacle of PR success.


“Karyn has developed patient stories that have helped to raise awareness about the healthy lifestyles of people with Down syndrome. These stories also allowed me to share the knowledge the team here has gained from our patients over the past 25 years. These stories have resulted in relevant publicity and online content that have shown our patients living longer and becoming self-advocates in their health care.”

Family Physician & Medical Director part of a Physician Group in the Chicago Market

“CyanPoint is thorough, listens to our needs and gets the job done. The speaker’s bureau campaign has strengthened our brand as well as the reputation of our physicians.”

Clinical Services Marketing Director part of a Hospital System in Suburban Chicago

“Karyn has been extremely effective in getting media attention – from the Wall Street Journal to WGN-TV News – enabling me to share knowledge and ultimately connect more patients locally and from across the country to the unique orthopedic surgical services offered here.”

Academic Orthopedic Surgeon & Medical Director at a Community Hospital in Chicago
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